Not that I entered the communications profession for an easy ride but some topics are more sensitive to talk about than others, as is finding the most appropriate way, places and times for people to access and understand what is being communicated. Having trust in those explaining things is a big issue too. “I’m a PR guy I would say that wouldn’t I” etc More on that here.
Sometimes it doesn’t matter if not everyone knows about something. There are times when people do find out about things but they might not be interested. There are however times when people need to know the implications of something as they might need to make a choice that affects them or others. Times when they need to understand what is being talked about so they see it as being for them.
Big data, open data, and use of people’s health and care and personal information are some of these topics. And there are many organisations involved in this which makes it even more complicated.
This isn’t a post about what ‘big’ or ‘open’ data is or the pros and cons of using personal data or who owns what or what will be done with data and whose quantified self is better than another persons. There are many attempts covering that elsewhere on the web. What I’m musing on here is how you might bring about a useful discussion so that people have the chance to understand what is happening, how people can find out what it means and what their options are once they are informed. Similarly how those coordinating discussions get a feel for how a wide range of people feel about the communication and engagement opportunities and the topics being discussed.