About three years ago I went to a conference. The promotional strap line included the term ‘doing more with less’. Now you know that feeling you get when you read or hear something and think – ‘not quite sure about that’?
I was at a meeting last week and again the term was used; “we are in unprecedented times – we need to do more with less!” I heard it used by someone on the TV news this morning too.
I recently read a post by Paul Taylor which included a section ‘Language matters’. Much discussion followed another great post and for me, that section and title says it all.
Language really does matter, especially if you are in a position where you need to enthuse and encourage others to get through tough times and need people to be innovative and creative in how they do things. Statements like “we need to do more with less” really don’t help – they might even have the opposite effect.
Sentiment aside, is it even possible to do or get more with less? ‘Work smarter with less’, yes. ‘More for the same’ – dig deep, share things out, perhaps. ‘Work together and pool smaller budgets for a better deal’, okay. But more with less? Really?