We leave traces of where we have been, what we have said, how we have acted and what we have bought in various online places.

Our home and work experiences, writing style, sense of humour, opinions and comments create a digital tapestry telling the story of who we are, what we think and do, even where we are, have been or are likely to be next.

I call this ‘life leak’ – a kind of digital shadow of who we are.

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