Online, as with offline, to get people to really hear your voice and message, you need to be effective in both word and deed. Just being nice or popular doesn’t mean you are going to be effective or influential or make people take notice of what you have to say. To really make things happen you need to have the respect of and respect for others and be trusted to conduct your self in an appropriate manner, even when debate is fierce.
Not so long ago I ordered something online from a major catalogue shop. It was big and needed to be delivered. Fine, I thought, saves my back or scratching my car.
Selecting the item, I proceeded to the virtual check out, chose the day I would be home and my preferred delivery time between 7 and 11am; clicked and bought. Sorted!